HigherDOSE, a leading wellness brand, used Bark-AI to dramatically improve media efficiency: Within 3 months of working with the Bark-AI system, profits grew MOM peaking at mind-blowing improvement of 76% by the third month , at the same time, sales increased by 54%, and media spend dropped from 23% to 9.3% of net revenue.
How HigherDOSE increased sales by 54% while slashing their media budget by 35%
HigherDOSE, a leading wellness brand, used Bark-AI to dramatically improve media efficiency within 3 months.
The results included a 76% profit improvement by the third month, 51% sales increase, and media spend reduction from 23% to 9.3% of net revenue.
Launched in 2016 by biohackers Katie Kaps and Lauren Berlingeri, HigherDOSE has raced from its first New York infrared sauna to a powerhouse in wellness tech. Backed by celebrity fans, viral community buzz, and extensive global retail and spa partnerships – from Sephora and Harrods to top-tier hotels – the brand’s science-forward, low-EMF offerings (infrared, PEMF, red light) have redefined at-home self-care and earned it cult-status recognition.
HigherDOSE was scaling fast, but despite pushing Meta and Google spend to nearly 23% of net revenue, sales weren’t growing as expected.
CEO Katie Kaps felt they were overspending but couldn’t pinpoint why the spend wasn’t translating into better results, while Ingrid, the newly appointed CMO, was looking for ways to implement new growth ideas without putting more strain on the marketing budget.
Bark’s system connected to HigherDOSE’s store and ad platforms. From there, Bark’s AI mapped out the relationship between spend, prices, discounts, exposure , sales, and profit across every product and collection.
Bark’s AI revealed that at that level of media spend, and based on how users interacted with products, bundles were the most efficient drivers of sales and helped increase both revenue and profit without raising the budget.
Bark’s AI identified the point where rising media spend began attracting lower-affinity audiences, leading to weaker conversion rates and declining profitability.
“We were struggling with our overall conversion rate. Bark helped us realize that there were certain bundles and SKUs that had a disproportionately higher conversion rate. That helped inform shifting our media spend and campaigns toward those SKUs, which improved our overall performance and profitability.”
The Bark team reported directly to Ingrid Milman Cordy, HigherDOSE’s CMO, who was tasked with balancing profit and growth. In order to orchestrate her team across different marketing channels, Ingrid used Bark in three key ways:
HigherDOSE began monitoring Profit On Ad Spend (POAS) alongside ROAS, providing a clearer, more financially grounded view of performance.
Bark’s AI surfaced which products should be prioritized or pulled back each week, based on real-time conversion data, sensitivity analysis, and profitability. This allowed the team to always promote the products that yield the highest media efficiency.
With conversion rates optimized and POAS at the center, HigherDOSE used Bark’s AI recommendations to adjust media budgets and stay within the spend range that maximized profit.
By clearly understanding where spend stopped being effective, Ingrid was able to reallocate part of the budget to newer, more efficient marketing channels, accelerating growth while improving overall efficiency.
Importantly, this process required no major changes to tools or workflows. With Bark as the analytical engine and Ingrid driving focused execution on the marketing side, HigherDOSE moved fast and achieved incredible results.
“We’re thinking more in terms of net dollars that we’ll get out of certain initiatives. That kind of thinking has become central to our decision-making.”
Katie Kaps
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