How 
has boosted contribution margins by 105% without any additional marketing expenses.
How has boosted contribution margins by 105% without any additional marketing expenses.
Gottex is a global leader in swimsuit manufacturing
During the COVID-19 pandemic, Gottex’s online store experienced exponential growth. However, by 2023, growth had stalled. The usual strategy, scaling up ad spend on Google and Meta —was no longer working as before. Despite increasing marketing budgets, the return on investment eroded.
Gottex tried every available solution: improved campaign management, checkout optimization tools, email and SMS marketing for existing customers. But the impact on growth and profitability was marginal. They were stuck.
Analyzing the Relationship Between Media Spend and Products Conversion Rate
The first step was to understand how different products respond to ad spend.
Using Bark AI, the Gottex team discovered that increased media spend was actually driving conversion rates down for certain products and categories. In fact, while the store remained profitable overall, some categories were quietly losing money.
It became clear that Gottex needed to break down performance at the product level.
Bark AI analyzed the data and identified clusters of products that required specific actions in one or more areas:
Modify, Monitor, and Repeat
Gottex selected three key categories to focus on and applied Bark’s recommended changes at the product level.
Once pricing and exposure adjustments were implemented, the team used Bark AI to monitor results in real time.
Within a couple of months, the impact was clear:
The way the company approached store management, inventory planning, pricing, and marketing completely changed. As Anat Katz, CRO at Gottex, put it:
“There’s a clear ‘before Bark’ and ‘after Bark’ period. It completely transformed how we run our business.”
Now, every decision, whether in merchandising, marketing, or pricing, is backed by data and Bark AI insights.
With a clear, data-backed strategy in place, Gottex is now expanding into new marketplaces, including Amazon US and Amazon Europe, applying the same methodologies that helped transform their direct-to-consumer business.
Pricing, inventory, and exposure needed to be adjusted on a category and product level rather than treating the store as one unit.
